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dvoretzky
Joined: 22 Dec 2007
Posts: 13
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 Posted: Sun Apr 20, 2008 3:31 pm Post subject: New LCC serves Asia Minor |
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| A new Turkish low-cost airline, Anadolu Jet (http://www.anadolujet.com/aj-EN/index.aspx) has spread its wings in order to serve Asia Minor only. Its hub is in Ankara, the capital, and it flies to 17 destinations in the Asian part of the country (excluding Istanbul). The promotional fare is 29 YTL (14 Euro) but you have to double it with the taxes and fees. |
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attitudetravel
Joined: 15 Nov 2007
Posts: 242
Location: London, UK
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| Posted: Sun Apr 20, 2008 11:46 pm Post subject: |
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Fantastic, thanks for that heads up, dvoretzky, I'll add it to the index.
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Alan Lansdowne
Editor, attitudetravel.com |
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attitudetravel
Joined: 15 Nov 2007
Posts: 242
Location: London, UK
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| Posted: Sat Jun 14, 2008 9:11 am Post subject: |
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In the article by Brendan Sobie below, the Turkish Airlines CEO, Temel Kotil, reveals some of his plans for the Turkish budget subsidiary, AnadoluJet:
| Quote: | Turkish, however, is adding [...] low-cost domestic services at the capital Ankara. In late April it launched a new low-cost brand, Anadolu Jet, which now connects Ankara with 20 cities throughout Turkey with a fleet of five Boeing 737-400s. Anadolu Jet uses Turkish's crews, managers and operators certificate, but has a lower cost structure because it offers fewer frills and has an all-economy configuration. Kotil acknowledges it sounds strange to be launching low-cost domestic operations when the overall strategy is to focus on a full-service offering and leave the low-cost market to others, but explains: "In the Ankara operation we are exercising how we can lower the operational cost. We want to learn from that because it is a very similar operation compared to the whole business. We are trying to see as a full-service carrier how we can lower the cost. This is an exercise."
He adds that Anadolu Jet is also part of a plan to create a second hub at Ankara, where Turkish plans to later add full-service international flights. "In order to cultivate the market from Ankara we needed to lower the ticket price but we don't want to lose money of course. Our rule is to make money from every route. We don't want to subsidise." |
Source: Temel Kotil: Turkish Airlines unphased by credit crunch
Kotil's comments leave it unclear whether AnadoluJet is intended as a permanent fixture in the Turkish skyscape or simply as a medium-term project to identify cost-cutting opportunities in the parent airline and to expand Ankara as a hub.
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Alan Lansdowne
Editor, attitudetravel.com |
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